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The soul of Nouvelle is contemporary, colorful. The exuberance and originality of the brand find solid foundations in the critical interpretation of different artistic periods, cultural movements, painters and creatives who have expressed their concept of color and beauty. Nouvelle is art, conceptual cubism, or pop disorder, digital graphics or street art, fluid color or geometric rigor. The result of this powerful synergy is a vigorous, disruptive brand that combines product quality with a strong aesthetic personality to inspire hairdressers around the world and allow them to stand out and make uniqueness their fundamental value.

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