It’s A 10 Miracle Moisture Shampoo (295ml) is a sulphate-free, hydrating shampoo, fortified with a blend of key natural ingredients. Suitable for all hair types, it effectively cleanses and conditions without removing natural oils.

Formulated with antioxidant Vitamin C, Pomegranate, Moringa Extract and Rooibos Tea, it protects the hair from environmental damage, whilst Comfrey, Ginger, Aloe Vera and Sunflower Seed Extract soothe and provide UV protection. Acai Extract increases tensile strength while Tahitian Noni Oil optimises hydration, and imparts healthy-looking shine and condition. Cruelty-free – It’s A 10 do not test on animals. Vegan.

Directions of use:

Apply a palm-sized amount onto wet hair and work into a lather, concentrating on the scalp and roots.
Rinse well and repeat if necessary.
Use daily for best effect.