What if you could get that just-out-of-the-shower shine and smoothness for your curly and wavy styles – without having to use a ton of product or spend a lot of time heat styling? That’s what It’s a 10 Miracle Coily Hydrating Shampoo makes possible with each and every wash. Our deeply moisturizing formula reaches deep into delicate strands to help strengthen and seal, so hair looks polished and perfect.